Stop asking

"Did that get done?"

Most work does not break in your CRM. It breaks when what was promised never happens.

Book a pipeline audit →See a sample report

One missed commitment can cost a deal. Most teams are missing them every week.

This is already happening inside your team. You just do not see it yet.

Live execution view
Live

What's happening

Zoom / weekly sync
“Marcus will get the revised proposal out by Tuesday”
Email thread / Mar 14
“I'll reach out to them this week for a quick pulse check”
Slack / #product
“Jamie to own the retention slide for the board deck”
Zoom / exec review
“Priya pulling together the board numbers”

What Catch flags

Missed
Send revised proposal to Acme Corp
👤 Marcus T.📅 Due Mar 18, 6 days overdue⚠ No email sent. No draft found.
"I'll get the revised version out by end of Tuesday" (Standup, Mar 12). Deal value: $18,000. Deal went silent.
Confidence
12%

Catch shows what your team said would happen - and what already didn't.

This is what we find within the first 48 hours

The things that slip are never the ones anyone planned to drop

This is what is already breaking execution inside real teams. Not edge cases. Not theory. The average team misses 5-15 commitments per week. Most are never tracked.

Execution risk
Ownership conflict → nothing gets done
Assigned in separate meetings three days apart. Neither knew about the other. The deliverable stalls. The deal timeline slips.
“Jamie to own the retention slide” then “Priya pulling together the board numbers” Two meetings, one deliverable, zero alignment.
Deal at risk
Missed follow-up → deal goes silent
Proposal promised in a standup. Never sent. Six days of silence. The deal went cold before anyone noticed.
“Marcus said he'd get the revised version out by end of Tuesday” Standup, Mar 17. No email sent. No draft found.
Churn risk
Onboarding stalled → customer never activates
CS promised a setup call. It never got scheduled. Eight days of silence. The customer was already evaluating alternatives.
“I'll get the onboarding call scheduled this week” Slack, Mar 12. No calendar event. No follow-up.
False pipeline
CRM says active → reality is silent
A deadline moved in a meeting nobody remembered. The original date stayed everywhere else. The forecast was wrong before anyone checked.
“Let's push this to the 28th” Mentioned once, in passing, never updated. Still showing March 21 in every tool.
These issues do not show up in dashboards. They show up as lost deals, churn, missed deadlines, and rework.
By the time you notice, it has already cost you. Recovering one stalled deal typically pays for the entire system.

Not all revenue loss looks like a lost deal

Missed follow-ups
→
deals go quiet
Onboarding gaps
→
customers never activate
Internal delays
→
timelines slip unnoticed
Ownership confusion
→
nothing actually gets done

Different problems. Same outcome: lost or delayed revenue.

How it works

Passive by design. Precise by necessity.

Your team already said what needs to happen. The problem is it doesn't. No logging. No behavior change. No new tools.

01
🔌
Connect your tools
Gmail, Slack, meetings, and CRM. Takes minutes. Nothing changes for your team.
02
🔎
We extract commitments
Every “I'll send,” “I'll follow up,” “I'll get this done” captured with owner, deadline, and source.
03
⚡
Gaps and conflicts surface
Missed commitments. Ownership conflicts. Stale deadlines. Work that is already falling through the cracks.
04
📫
You get the execution layer
A live view of what is already slipping across your team. Everything backed by an exact source quote.

The real cost

Missed commitments are a revenue problem

For most teams, this results in 1–3 lost deals per month. That is $10K–$100K+ in revenue that quietly disappears.

Most teams don't notice until the quarter is already missed.

Follow-ups
never sent
Proposals promised. Never sent. The deal goes quiet.
Deals
go silent
Active in your CRM. Silent in reality. No outreach.
Work
disappears
Completed but never tracked. Promised but never done.
Revenue
already lost
Deals that look active but are already dead. Pipeline at risk.

Your CRM tracks what gets logged.
Catch tracks what actually happens.

Your CRM
✗Tracks what gets entered
✗Depends on manual updates
✗Shows deal stages
✗Silent when execution breaks
✗Can not read your email or Slack
Catch
✓Tracks what gets said
✓Captures commitments automatically
✓Shows execution risk inside deals
✓Flags issues before they become losses
✓Monitors email, Slack, meetings, and calls
Catch does not replace your CRM. It fills the gap your CRM can not see.

This is happening if…

▸Deals in your CRM look active but go quiet
▸Follow-ups are “planned” but not actually sent
▸Multiple people think they own the same task
▸Customers stall during onboarding with no clear reason
▸Deadlines move in conversations but never get updated

If even one of these is happening, you are already losing revenue.

Revenue leak estimate

Estimate what missed follow-ups are costing you

You are likely losing ~$2K to $6K/month
That's ~2 deals per month quietly going cold
Most teams don't notice this until the quarter is already missed
Book a pipeline audit →

Know what's already costing you

You will find something within 48 hours.
The only question is how much it has already cost.

Book a pipeline audit →
Connects to Gmail, Slack, meetings, and your CRM in minutes